Introduction Proxy tracking is one of multiple methods to do first-party tracking with the Ingenious platform. To setup proxy tracking, you need to take care of the following things: Tracking proxy configuration Advertiser configuration Platform configuration Tracking proxy configuration The tracking proxy is an intermediate server that listens to requests that clients such as browsers send to a…
Overview The platform allows to measure traffic that goes to your mobile apps and further on to measure and remunerate events like installs or in app sales. This happens with the help of adjust, an SDK that you can integrate in you mobile app: Adjust then can transmit events and conversions to your Advertiser within…
Congratulations! Most likely you found this article because you decided to enhance your tracking by enabling first-party tracking for one or multiple of your Advertisers. First-party tracking improves your tracking quality by preventing the loss of crucial data caused by ad-blocking technology and browser regulations. Thereby it fosters accurate analysis and allows Advertisers and Partners…
Before you start In most cases you will implement tracking codes in the source code or the tag management system used for your advertiser’s website. The conversion code will be integrated on the confirmation page of the conversion target, the on-page code will be implemented on all other pages. There are also cases in which…
A common online conversion involves four parties: the advertiser or online merchant (1), the partner or publisher (2), the online marketing platform (3) and of course the customer (4). In most cases, tracking takes place on a tracking domain related to the online marketing platform, for example: www.tracking.affiliatenetwork.com In this case, we speak of third…
What is a tracking domain? The tracking domain is the domain via which ad impressions, clicks and conversions related to your advertiser are being tracked. You will need to register a tracking domain when you want to offer an advertiser first party tracking. First party tracking enables you to track your advertiser’s conversions and other…