When a user sees an ad or clicks an ad that is tracked via the Ingenious Platform, the tracking automatically records several data points with the interaction, such as the interaction type, the device, the browser and more. Part of the data points that can be recorded are IDs that reference a specific user interaction…
Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you will also see new possibilities for tracking and its implementation. Wording The…
Before you start In most cases you will implement tracking codes in the source code or the tag management system used for your advertiser’s website. The conversion code will be integrated on the confirmation page of the conversion target, the on-page code will be implemented on all other pages. There are also cases in which…
Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is basket tracking? Basket tracking is a tracking method which has two objectives: Transmitting more order related data to the platform. Enabling…
What is a unique ID? A unique ID identifies a conversion on the platform and is primarily used to make the validation process more secure. In general, conversions and corresponding basket positions are identified using the order ID. But the order ID is generated and visible on the website of your advertiser and is therefore…
What are conversion targets? Watch this video to learn what conversion targets are all about: A conversion target is an online event on the website of your advertiser that is supposed to be tracked and rated by the platform. The most obvious examples of conversion targets are sales and leads. But there are more conversions…
Before you start In order to track the online marketing events of the advertisers on your platform, you will need to implement tracking codes on the website of the advertiser. Please note you will need to implement two codes: the conversion code and the on-page code. The conversion code should be implemented on any page…
Before you start To assure your advertiser’s tracking pixels have been implemented correctly, you can process a tracking test. To do so, you need three things: The details of the conversion target you want to test. In most cases, you will be testing whether orders on the advertiser’s website are tracked, for which you will…
Overview This article explains the basket parameter (bsknew) in the import URL used for automated validation of basket positions. For more information on how to validate basket positions, please read the section on basket validation in the article on bulk validation. Working with the basket parameter Basket string The basket parameter contains at least one…