11 articles Click tracking

Attribution with click IDs of Google Ads, Facebook Ads, Awin, and other tools.

When a user sees an ad or clicks an ad that is tracked via the Ingenious Platform, the tracking automatically records several data points with the interaction, such as the interaction type, the device, the browser and more. Part of the data points that can be recorded are IDs that reference a specific user interaction…

How tracking links are constituted

Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you will also see new possibilities for tracking and its implementation. Wording The…

Configuring and implementing tracking codes

Before you start In order to track the online marketing events of the advertisers on your platform, you will need to implement tracking codes on the website of the advertiser. Please note you will need to implement two codes: the conversion code and the on-page code. The conversion code should be implemented on any page…

Working with SEO-friendly tracking

What is SEO-friendly tracking? SEO-friendly tracking seeks to put tracking into practice tracking without hampering SEO. Apart from minor exceptions, most search engines – Google included – do not consider links relevant if a user is redirected to an ad server after the initial click. This is the case with all tracking URLs, even if…