When a user sees an ad or clicks an ad that is tracked via the Ingenious Platform, the tracking automatically records several data points with the interaction, such as the interaction type, the device, the browser and more. Part of the data points that can be recorded are IDs that reference a specific user interaction…
Before you start Transmitting a click ID in the conversion code allows tracking and attribution even without cookies or in case no cookie is found or available. The idea is to transmit an ID when a user clicks is redirected to a shop or a web site. This ID then is saved by the shop/website,…
The universal tracking parameter allows you to improve the quality of your tracking. Learn now it works and how you can implement it.
Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you will also see new possibilities for tracking and its implementation. Wording The…
Before you start The touch point filter allows you to regulate clicks on ad media. For example, it allows you to conflate repeated clicks that occur within a short time range. You can also make sure clicks are not rated whenever they are being redirected. Please note that you can apply different click filters to…
This article explains you how to add a subID to your tracking codes.
If you want to check out whether a tracking code is working properly, follow the instructions in this article.
Properties of a click URL From time to time, you will find yourself in a situation in which you need to check the properties of a partner’s click URL. When you process a tracking test, for example, or when you want to figure out whether a partner has implemented the correct tracking codes. The assigned…
Before you start In order to track the online marketing events of the advertisers on your platform, you will need to implement tracking codes on the website of the advertiser. Please note you will need to implement two codes: the conversion code and the on-page code. The conversion code should be implemented on any page…
What is SEO-friendly tracking? SEO-friendly tracking seeks to put tracking into practice tracking without hampering SEO. Apart from minor exceptions, most search engines – Google included – do not consider links relevant if a user is redirected to an ad server after the initial click. This is the case with all tracking URLs, even if…