When a user sees an ad or clicks an ad that is tracked via the Ingenious Platform, the tracking automatically records several data points with the interaction, such as the interaction type, the device, the browser and more. Part of the data points that can be recorded are IDs that reference a specific user interaction…
Before you start What is an attribution manager? The attribution manager allows you to define the attribution model of a particular advertiser on a singular level. The attribution model is a model in which priorities are given to different channels, categories and in some cases individual ad spaces. Depending on the level of priority, commission…
Overview The platform does not only allows you to manage your performance partners, it also enables you to implement other marketing channels (SEA, partner networks, email, social) and make sure conversions and revenue are correctly attributed to the various touch points in the customer journey. In short, the platform will work as what many in…
Overview This article explains the principle of progressive attribution. It is particularly relevant for platform users managing advertisers that have a long term relationship with their customers, such as online bankers and telecom service suppliers. Summary Progressive attribution is a method which allows you to make sure costs or commission are attributed to the proper…
What is an attribution model? As we have seen in the article on customer journeys, customers use various devices and touch on various channels and ad spaces before a conversion on an advertiser’s website takes place: they read an article on a consumer blog, look for products in a search engine, compare products on a…
Overview This article explains how you can apply a basket freeze to your attribution. It is particularly relevant for platform users managing advertisers that have a short term relationship with their customers, such as retailers, fashion shops or electronics. Basket freeze concept Watch this video to learn what a basket freeze is all about: Applying…