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Configuring and implementing tracking codes

by gpo

Before you start In order to track the online marketing events of the advertisers on your platform, you will need to implement tracking codes on the website of the advertiser. Please note you will need to implement two codes: the conversion code and the on-page code. The conversion code should be implemented on any page…

Automated validation of conversions and basket positions

by gpo

Overview This article explains you how can fully automate your validation process using so called CAD (conversion additional data) requests. Via the CAD request, you communicate from your data warehouse to the platform whether an order has been canceled or confirmed and whether there were any changes to the order value. There are two options…