Overview The platform allows to measure traffic that goes to your mobile apps and further on to measure and remunerate events like installs or in app sales. This happens with the help of adjust, an SDK that you can integrate in you mobile app: Adjust then can transmit events and conversions to your Advertiser within…
Congratulations! Most likely you found this article because you decided to enhance your tracking by enabling first-party tracking for one or multiple of your Advertisers. First-party tracking improves your tracking quality by preventing the loss of crucial data caused by ad-blocking technology and browser regulations. Thereby it fosters accurate analysis and allows Advertisers and Partners…
Dynamic cookie categorization Since February 4th 2020 Google Chrome handles SameSite Cookies different than before. This means, that only cookies that fulfill certain requirements can be used for tracking. Further reading: This article shows the full picture: https://web.dev/samesite-cookies-explained/ Good additional read: very comprehensive article: https://blog.chromium.org/2019/10/developers-get-ready-for-new.html Also a useful read: https://web.dev/samesite-cookie-recipes/ Feature in Chrome: https://www.chromestatus.com/feature/5088147346030592 Chrome…
Before you start Transmitting a click ID in the conversion code allows tracking and attribution even without cookies or in case no cookie is found or available. The idea is to transmit an ID when a user clicks is redirected to a shop or a web site. This ID then is saved by the shop/website,…
The universal tracking parameter allows you to improve the quality of your tracking. Learn now it works and how you can implement it.
Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you will also see new possibilities for tracking and its implementation. Wording The…
Overview When you implement tracking on the website or app or your advertiser, you will have to provide visitors a data privacy statement. This is because several cookies are used for tracking and in most countries, the usage of cookies requires visitor’s consent. This article provides you with a standard data privacy statement informing the…
Before you start In most cases you will implement tracking codes in the source code or the tag management system used for your advertiser’s website. The conversion code will be integrated on the confirmation page of the conversion target, the on-page code will be implemented on all other pages. There are also cases in which…
Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is basket tracking? Basket tracking is a tracking method which has two objectives: Transmitting more order related data to the platform. Enabling…
Before you start Please note the tracking settings only cover general tracking settings. The attribution model, the cookie validity period and post view settings are managed by the attribution manager. Getting started Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation menu and proceed to click on ‘manage…