Everything you need to know about the UTP
The universal tracking parameter allows you to improve the quality of your tracking. Learn now it works and how you can implement it.
tracking codes
How tracking links are constituted
Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you will also see new possibilities for tracking and its implementation. Wording The…
Configuring and implementing tracking codes server to server
Before you start In most cases you will implement tracking codes in the source code or the tag management system used for your advertiser’s website. The conversion code will be integrated on the confirmation page of the conversion target, the on-page code will be implemented on all other pages. There are also cases in which…
How do I add sub IDs to a click tracking link?
This article explains you how to add a subID to your tracking codes.
How to check your tracking URL
If you want to check out whether a tracking code is working properly, follow the instructions in this article.
How to define the tracking settings of your advertiser
Before you start Please note the tracking settings only cover general tracking settings. The attribution model, the cookie validity period and post view settings are managed by the attribution manager. Getting started Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation menu and proceed to click on ‘manage…
Working with SEO-friendly tracking
What is SEO-friendly tracking? SEO-friendly tracking seeks to put tracking into practice tracking without hampering SEO. Apart from minor exceptions, most search engines – Google included – do not consider links relevant if a user is redirected to an ad server after the initial click. This is the case with all tracking URLs, even if…
Additional parameters on click redirects
What are additional parameters used for? Additional parameters are mainly used to transmit data from the tracking application to an external tool. This can be an analytical tool, such as Google Analytics or a CRM system. With the feature described in this article, you can add additional parameters to the target URLs of all tracking…
Ad media
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