Enabling partners to use their Webhooks

Webhook types For the implementation of Webhooks, it is important to make a distinction between: Webhooks that transmit data on behaviour of customers. These Webhooks need to be implemented in the container tag manager, which allows them to be fired on all the advertiser’s websites, apart from the confirmation pages of the conversion targets. Webhooks…

What is the difference between first and third party tracking?

A common online conversion involves four parties: the advertiser or online merchant (1), the partner or publisher (2), the online marketing platform (3) and of course the customer (4). In most cases, tracking takes place on a tracking domain related to the online marketing platform, for example: www.tracking.affiliatenetwork.com In this case, we speak of third…