Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is basket tracking? Basket tracking is a tracking method which has two objectives: Transmitting more order related data to the platform. Enabling…
Before you start The touch point filter allows you to regulate clicks on ad media. For example, it allows you to conflate repeated clicks that occur within a short time range. You can also make sure clicks are not rated whenever they are being redirected. Please note that you can apply different click filters to…
Before you start What is a commission model? A commission model defines the financial reward partners receive for the business they generate for the advertisers on your platform. Commission models are based on traffic volume and conversions: ad media views, clicks on banners and links, a client signing up for a newsletter, placing an order,…
What is a commission rule? Commission rules allow you to create incentives for partners to boost their performance. This can by done by giving a fixed bonus or upgrading the partner to a different commission model with higher commissions: You can create a rule which automatically rewards your partners with a fixed bonus every time they…
What are conversion errors? A conversion error is registered when a conversion was tracked but could not be rated. This means the conversion was registered by the tracking engine behind your platform, but it was not possible to allocate the conversion to an advertiser and a partner and to assign commission to it. Therefore, these…