Everything you need to know about the UTP
The universal tracking parameter allows you to improve the quality of your tracking. Learn now it works and how you can implement it.
The universal tracking parameter allows you to improve the quality of your tracking. Learn now it works and how you can implement it.
What are additional parameters used for? Additional parameters are mainly used to transmit data from the tracking application to an external tool. This can be an analytical tool, such as Google Analytics or a CRM system. With the feature described in this article, you can add additional parameters to the target URLs of all tracking…