Automated validation of conversions and basket positions

Overview This article explains you how can fully automate your validation process using so called CAD (conversion additional data) requests. Via the CAD request, you communicate from your data warehouse to the platform whether an order has been canceled or confirmed and whether there were any changes to the order value. There are two options…

Basket parameter explained

Overview This article explains the basket parameter (bsknew) in the import URL used for automated validation of basket positions. For more information on how to validate basket positions, please read the section on basket validation in the article on bulk validation. Working with the basket parameter Basket string The basket parameter contains at least one…

How do I add a discount value retroactively?

Before you start In most cases, discount values will be automatically transmitted via the discValue parameter. Nevertheless, you might find yourself in a situation in which you need to add a discount values to conversions manually. Please note that if you are using basket tracking, discount values have to be submitted as a basket position.…

What is a basket freeze?

Overview This article explains how you can apply a basket freeze to your attribution. It is particularly relevant for platform users managing advertisers that have a short term relationship with their customers, such as retailers, fashion shops or electronics. Basket freeze concept Watch this video to learn what a basket freeze is all about: Applying…