Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is basket tracking? Basket tracking is a tracking method which has two objectives: Transmitting more order related data to the platform. Enabling…
Getting started Selecting the denominator To see how your business is doing, start by clicking on ‘reporting’ in the main navigation menu. If you do so, a list will be displayed via which you can preselect the denominator by which you want your report to be displayed. Please note you have the following options: Time:…
Getting started If you haven’t already done so, login to the you admin UI . Click on ‘finance’ in the main menu and proceed to click on ‘conversions’. On the page you seen now, you can find all data related to your conversions and process validation. The page consists of two main panels: a filter…
Before you start Please note this article is only relevant when basket tracking has been activated for your advertiser program. Basket tracking allows you to see the content of all the basket positions belonging to a conversion and all the data related to it: product name, product ID, category, price, quantity, order amount and commission…
Before you start Of course, you can validate all the conversions your partners generate manually. However, in most cases, you will be looking for an automated solution. The good news is the platform supports such a solution. All you have to do is export the conversion data in a file, compare this data with your…
What are conversion targets? Watch this video to learn what conversion targets are all about: A conversion target is an online event on the website of your advertiser that is supposed to be tracked and rated by the platform. The most obvious examples of conversion targets are sales and leads. But there are more conversions…
Before you start In order to track the online marketing events of the advertisers on your platform, you will need to implement tracking codes on the website of the advertiser. Please note you will need to implement two codes: the conversion code and the on-page code. The conversion code should be implemented on any page…
Before you start There are three types of manual conversions that can be processed: Conversion Bonus Reduction The conversion type is relevant when incorrect values were transferred during the tracking process. The bonus type applies when you want to create an incentive for a partner to register or reward him for outstanding performance. The reduction…
Before you start To assure your advertiser’s tracking pixels have been implemented correctly, you can process a tracking test. To do so, you need three things: The details of the conversion target you want to test. In most cases, you will be testing whether orders on the advertiser’s website are tracked, for which you will…
Getting started Make sure you are logged in to your admin UI, click on ‘finance’ in the main navigation menu and proceed to click on ‘conversions’. You will be taken to page on which you can manage conversions. This page consists of two panels: a filter panel and second an overview of conversions displaying the…