How to use the traffic overview

Getting started Make sure you are logged in to your admin UI. Click on ‘analytics’ in the main navigation menu and proceed to click on ‘traffic overview’ in the subnavigation menu. What does this report show you? General overview Basically, the traffic overview offers you insights in the distribution of different KPIs across your tracking…

How do I implement Google Ads on the platform?

Why implement Google Ads? Implementing Google Ads (also simply called ‘Ads’ in this article) gives you the opportunity to display the traffic and conversions generated via Ads in the reporting tools on the platform. This is particularly interesting for the Analytics tool, because you will be able to relate the traffic and conversions generated via…