basket freeze

Working with conversion targets

by gpo

What are conversion targets? Watch this video to learn what conversion targets are all about: A conversion target is an online event on the website of your advertiser that is supposed to be tracked and rated by the platform. The most obvious examples of conversion targets are sales and leads. But there are more conversions…

What is a basket freeze?

by gpo

Overview This article explains how you can apply a basket freeze to your attribution. It is particularly relevant for platform users managing advertisers that have a short term relationship with their customers, such as retailers, fashion shops or electronics. Basket freeze concept Watch this video to learn what a basket freeze is all about: Applying…