Before you start What is an attribution manager? The attribution manager allows you to define the attribution model of a particular advertiser on a singular level. The attribution model is a model in which priorities are given to different channels, categories and in some cases individual ad spaces. Depending on the level of priority, commission…
Overview This article explains the principle of progressive attribution. It is particularly relevant for platform users managing advertisers that have a long term relationship with their customers, such as online bankers and telecom service suppliers. Summary Progressive attribution is a method which allows you to make sure costs or commission are attributed to the proper…
What are conversion targets? Watch this video to learn what conversion targets are all about: A conversion target is an online event on the website of your advertiser that is supposed to be tracked and rated by the platform. The most obvious examples of conversion targets are sales and leads. But there are more conversions…
What is an attribution model? As we have seen in the article on customer journeys, customers use various devices and touch on various channels and ad spaces before a conversion on an advertiser’s website takes place: they read an article on a consumer blog, look for products in a search engine, compare products on a…
Overview This article explains how you can apply a basket freeze to your attribution. It is particularly relevant for platform users managing advertisers that have a short term relationship with their customers, such as retailers, fashion shops or electronics. Basket freeze concept Watch this video to learn what a basket freeze is all about: Applying…
What is a customer journey? A customer journey or user journey is an overview of how a customer came to buy a product or order a service in the shop of an advertiser. This overview consists of several events. There are two types of events: Touch points. Basically, a touch point is the moment during…