Everything you need to know about the UTP
The universal tracking parameter allows you to improve the quality of your tracking. Learn now it works and how you can implement it.
19 articles Platform management
How to use the platform as a tracking switch
Overview The platform does not only allows you to manage your performance partners, it also enables you to implement other marketing channels (SEA, partner networks, email, social) and make sure conversions and revenue are correctly attributed to the various touch points in the customer journey. In short, the platform will work as what many in…
Working with click filters
Before you start The touch point filter allows you to regulate clicks on ad media. For example, it allows you to conflate repeated clicks that occur within a short time range. You can also make sure clicks are not rated whenever they are being redirected. Please note that you can apply different click filters to…
Editing the platform configuration
What is the platform configuration? The platform configuration defines the basics of your platform: it’s name, what it looks like, what the terms and conditions are, how partners are paid, how the registration works, via what domains the platform is run, etc. All of these configurations have to be set when your platform is launched.…
Working with entities
What is an entity? The entity is the legal body responsible for the payout of the partners and the billing of your advertisers. Therefore, the entity should always contain the official name and registered office address of your company. If multiple companies are legally responsible for the payout of your partners and the billing of your…
Defining your security settings
Before you start Various types of users have access to the platform. Your colleagues will work on the platform via their admin UI and will be registered as platform users. You can also grant external users access to an admin UI and register them as advertiser users or platform consultants. Partners have access to the…
How to create a new email service
Before you start An email service is used to send out the system emails that confirm a partner’s registration, the admittance to a program, the creation of a payment entry, etc. It is also used for the newsletters of your advertisers. You can create more than one service, to make sure every advertiser in your platform…
Managing your static sites
What are static sites? The static site is displayed at the top of the dashboard of the partner UI. You can use it to display the name of your platform and communicate general information about your platform, or write a welcome message. In the screenshot below, an example of a static site is highlighted in…
Managing your own dashboards
Your dashboard is customizable Every user of the platform has its own goals, needs and focus points. Therefore, you are able to create your own dashboard in your admin UI: vital monitoring, performance and operational elements are packed in various widgets you can place on your dashboard. You can even create multiple dashboards and seperate…
Working with ad space and advertiser categories
Why set up ad space categories? Categorizing the ad spaces of your partners is essential for the maintenance and success of your platform. First of all, ad space categories are needed to manage your attribution. The categories you use for the ad spaces of your partners are directly connected with a tracking channel. By giving…