18 articles Partner management

Working with ad space registration

Before you start What is ad space registration? Normally, partners can apply to advertisers with an ad space directly after they register it. If you activate ad space registration, you can review newly added ad spaces before partners are able to apply to advertisers. By default, the ad space registration is deactivated. You can change…

Creating a partner referral program

Overview If you want to recruite affiliate partners for the platform or for specific advertisers, you can create a so called partner referral program. This program allows you to reward existing partners that recruite new partners. The platform offers you an infrastructure for such a program. If you want to use it, all you have…

Managing the modules your partners can use

Overview This article explains how you can define to what modules your partners will have access to in their partner UI. In some cases, you might want to limit the access. For example, when you are not working with voucher codes, you might want to remove this module from the partner UI to avoid confusion.…

How do I implement Google Ads on the platform?

Why implement Google Ads? Implementing Google Ads (also simply called ‘Ads’ in this article) gives you the opportunity to display the traffic and conversions generated via Ads in the reporting tools on the platform. This is particularly interesting for the Analytics tool, because you will be able to relate the traffic and conversions generated via…

How do partners register for my platform?

Concept Before partners can become active for one or more advertisers on your platform, they need an account. You can create an account for a partner manually, but in most cases, partners will register for your platform via a registration page. This registration page can be reached via a link, which can be found in your…

How do I accept a partner for my platform?

Getting started If you haven’t already done so, login to your admin UI, click on ‘partner’ in the main navigation menu and proceed to click on ‘admit new partners’. On the page appearing now, you see a list with all the potential partners waiting to be approved for your platform, including their basic details, email…

Managing relationships

Overview Whether you use the platform to manage all your marketing channels or as private network for affiliate partners, you will have to establish relationships between partners and advertisers. In the first case, the relationship will allow you to define priorities for attribution, properly attribute conversions to a channel and allocate costs. In the second…

How to change the commission model assigned to a partner

Before your start The commission model defines the commission amount a partner received for generating conversions for an advertiser. Please note a commission model is not assigned to partners directly, but to their ad spaces. If a partner has registered more than one ad space, you can assign different commission models. In most cases, you…

Enabling partners to use their Webhooks

Webhook types For the implementation of Webhooks, it is important to make a distinction between: Webhooks that transmit data on behaviour of customers. These Webhooks need to be implemented in the container tag manager, which allows them to be fired on all the advertiser’s websites, apart from the confirmation pages of the conversion targets. Webhooks…