Before you start What is advertiser registration? If you activate advertiser registration, advertisers can register for the platform via API. The registered advertisers can be reviewed before they become active advertisers on your platform. Activate advertiser registration Please note that by default, advertiser registration is not activated on your platform. If you want to offer…
Overview When you implement tracking on the website or app or your advertiser, you will have to provide visitors a data privacy statement. This is because several cookies are used for tracking and in most countries, the usage of cookies requires visitor’s consent. This article provides you with a standard data privacy statement informing the…
Before you start In most cases you will implement tracking codes in the source code or the tag management system used for your advertiser’s website. The conversion code will be integrated on the confirmation page of the conversion target, the on-page code will be implemented on all other pages. There are also cases in which…
Before you start What is an attribution manager? The attribution manager allows you to define the attribution model of a particular advertiser on a singular level. The attribution model is a model in which priorities are given to different channels, categories and in some cases individual ad spaces. Depending on the level of priority, commission…
Before you start Creating a new advertiser on your platform requires that at least one entity and at least one tracking domain have been registered on your platform. Getting started Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation and proceed to click on ‘create new advertiser’. If…
Getting started Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation and proceed to click on ‘manage advertisers’. If you do so, you will be taken to the page which provides you an overview of all the advertisers on your platform. Find the relevant advertiser and click on…
Before you start The billing mode of an advertiser defines the way in which your advertiser will be charged and subsequently invoiced for the business generated via the partners on your platform. Defining a billing mode for your advertiser is always necessary, even if you don’t want to invoice your advertiser. Along with the billing…
Before you start In the advertiser description, you present the advertiser program to potential partners on your platform. They will read it before they decide to apply for a program. Therefore, make sure your description has an inviting tone and answers the following questions: What benefits does the advertiser program have for partners? What benefits does…
Before you start Please note the tracking settings only cover general tracking settings. The attribution model, the cookie validity period and post view settings are managed by the attribution manager. Getting started Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation menu and proceed to click on ‘manage…
What are conversion targets? Watch this video to learn what conversion targets are all about: A conversion target is an online event on the website of your advertiser that is supposed to be tracked and rated by the platform. The most obvious examples of conversion targets are sales and leads. But there are more conversions…