Before you start The Visual Query Builder is a tool that allows you to express complex queries to filter your data or define rules or behaviour in different places of the Ingenious platform. In most situations a simple query with a single expression will be enough but the real power of the Query Builder comes…
Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you will also see new possibilities for tracking and its implementation. Wording The…
Overview This article explains the key terms used on the platform. It is vital for anyone who wants to manage the platform and understand the reports and analyses offered. Platform, advertisers and partners When we talk about the platform we mean the software you use to manage your online marketing as a whole. It is…
Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is basket tracking? Basket tracking is a tracking method which has two objectives: Transmitting more order related data to the platform. Enabling…
What is a unique ID? A unique ID identifies a conversion on the platform and is primarily used to make the validation process more secure. In general, conversions and corresponding basket positions are identified using the order ID. But the order ID is generated and visible on the website of your advertiser and is therefore…
Overview This article explains the principle of progressive attribution. It is particularly relevant for platform users managing advertisers that have a long term relationship with their customers, such as online bankers and telecom service suppliers. Summary Progressive attribution is a method which allows you to make sure costs or commission are attributed to the proper…
A common online conversion involves four parties: the advertiser or online merchant (1), the partner or publisher (2), the online marketing platform (3) and of course the customer (4). In most cases, tracking takes place on a tracking domain related to the online marketing platform, for example: www.tracking.affiliatenetwork.com In this case, we speak of third…
What is SEO-friendly tracking? SEO-friendly tracking seeks to put tracking into practice tracking without hampering SEO. Apart from minor exceptions, most search engines – Google included – do not consider links relevant if a user is redirected to an ad server after the initial click. This is the case with all tracking URLs, even if…
Publishers are usually granted commission for conversions that take place after a customer clicks on an advertiser’s ad media. However, a customer might see the advertiser’s ad media on a publisher’s ad space and go to the advertiser’s website later, without clicking on the ad media item. Tracking conversions resolving from this case is called…