2 articles Auto-Integrated Partners

How do I implement Google Ads on the platform?

Why implement Google Ads? Implementing Google Ads (also simply called ‘Ads’ in this article) gives you the opportunity to display the traffic and conversions generated via Ads in the reporting tools on the platform. This is particularly interesting for the Analytics tool, because you will be able to relate the traffic and conversions generated via…

How to use the platform as a tracking switch

Overview The platform does not only allows you to manage your performance partners, it also enables you to implement other marketing channels (SEA, partner networks, email, social) and make sure conversions and revenue are correctly attributed to the various touch points in the customer journey. In short, the platform will work as what many in…