Getting started Make sure you are logged in to your admin UI. Click on ‘analytics’ in the main navigation menu and proceed to click on ‘traffic overview’ in the subnavigation menu. What does this report show you? General overview Basically, the traffic overview offers you insights in the distribution of different KPIs across your tracking…
Getting started Make sure you are logged in to the admin UI and click on ‘analytics’ in the main navigation menu. Proceed to click on ‘customer journey patterns’ in the sub-navigation. What does this report show you? As the name already suggests, the customer journey patterns report allows you to recognize patterns in the customer…
What is a customer journey? A customer journey or user journey is an overview of how a customer came to buy a product or order a service in the shop of an advertiser. This overview consists of several events. There are two types of events: Touch points. Basically, a touch point is the moment during…