18 articles Conversions & Baskets Page 2 / 2

How do I add a discount value retroactively?

Before you start In most cases, discount values will be automatically transmitted via the discValue parameter. Nevertheless, you might find yourself in a situation in which you need to add a discount values to conversions manually. Please note that if you are using basket tracking, discount values have to be submitted as a basket position.…

What is a basket freeze?

Overview This article explains how you can apply a basket freeze to your attribution. It is particularly relevant for platform users managing advertisers that have a short term relationship with their customers, such as retailers, fashion shops or electronics. Basket freeze concept Watch this video to learn what a basket freeze is all about: Applying…

Conversions export file

Overview In this article, we discuss how you can create an automated export for conversions based on an export file. There are four different types of files you can export: A comprehensive export file containing all data related to conversions. A limited export file containing only the conversion data relevant for the validation process. When…