18 articles Conversions & Baskets

Everything you need to know about basket tracking

Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is basket tracking? Basket tracking is a tracking method which has two objectives: Transmitting more order related data to the platform. Enabling…

How do I manage baskets?

Before you start Please note this article is only relevant when basket tracking has been activated for your advertiser program. Basket tracking allows you to see the content of all the basket positions belonging to a conversion and all the data related to it: product name, product ID, category, price, quantity, order amount and commission…

How to validate conversions and baskets in bulk

Before you start Of course, you can validate all the conversions your partners generate manually. However, in most cases, you will be looking for an automated solution. The good news is the platform supports such a solution. All you have to do is export the conversion data in a file, compare this data with your…

How do I process a manual conversion?

Before you start There are three types of manual conversions that can be processed: Conversion Bonus Reduction The conversion type is relevant when incorrect values were transferred during the tracking process. The bonus type applies when you want to create an incentive for a partner to register or reward him for outstanding performance. The reduction…

How do I find a specific conversion?

Getting started Make sure you are logged in to your admin UI, click on ‘finance’ in the main navigation menu and proceed to click on ‘conversions’. You will be taken to page on which you can manage conversions. This page consists of two panels: a filter panel and second an overview of conversions displaying the…

Automated validation of conversions and basket positions

Overview This article explains you how can fully automate your validation process using so called CAD (conversion additional data) requests. Via the CAD request, you communicate from your data warehouse to the platform whether an order has been canceled or confirmed and whether there were any changes to the order value. There are two options…

Basket parameter explained

Overview This article explains the basket parameter (bsknew) in the import URL used for automated validation of basket positions. For more information on how to validate basket positions, please read the section on basket validation in the article on bulk validation. Working with the basket parameter Basket string The basket parameter contains at least one…

All you need to know about currencies

Preface This article explains how the platform deals with different currencies and currency conversion. In what currency are conversions tracked? The currency of your conversions depends on the currency in which orders are placed on the website of your advertiser. When you implement a new advertiser, you register this currency under advertiser billing information. Please note…