If you have access to BigQuery, possibly via Google DataStudio, you may have access to the errors that lead to untracked data. Untracked data are clicks, adimpressions or conversions that could not be tracked or registered for some reasons. The specific reason for each case is specified in an error code. List of untracked requests…
Overview The platform allows to measure traffic that goes to your mobile apps and further on to measure and remunerate events like installs or in app sales. This happens with the help of adjust, an SDK that you can integrate in you mobile app: Adjust then can transmit events and conversions to your Advertiser within…
Dynamic cookie categorization Since February 4th 2020 Google Chrome handles SameSite Cookies different than before. This means, that only cookies that fulfill certain requirements can be used for tracking. Further reading: This article shows the full picture: https://web.dev/samesite-cookies-explained/ Good additional read: very comprehensive article: https://blog.chromium.org/2019/10/developers-get-ready-for-new.html Also a useful read: https://web.dev/samesite-cookie-recipes/ Feature in Chrome: https://www.chromestatus.com/feature/5088147346030592 Chrome…
Before you start Transmitting a click ID in the conversion code allows tracking and attribution even without cookies or in case no cookie is found or available. The idea is to transmit an ID when a user clicks is redirected to a shop or a web site. This ID then is saved by the shop/website,…