How to use the traffic overview

Getting started Make sure you are logged in to your admin UI. Click on ‘analytics’ in the main navigation menu and proceed to click on ‘traffic overview’ in the subnavigation menu. What does this report show you? General overview Basically, the traffic overview offers you insights in the distribution of different KPIs across your tracking…

How to generate an account balance export file

Before you start The account balance feature allows you to export an overview of key financial data of your advertisers or partners, including the account balance at the beginning and the end of the period you select. In other words, your will get an overview of the financial flow on your platform. Please note the…

Configuring and implementing tracking codes server to server

Before you start In most cases you will implement tracking codes in the source code or the tag management system used for your advertiser’s website. The conversion code will be integrated on the confirmation page of the conversion target, the on-page code will be implemented on all other pages. There are also cases in which…

How to use the attribution manager

Before you start What is an attribution manager? The attribution manager allows you to define the attribution model of a particular advertiser on a singular level. The attribution model is a model in which priorities are given to different channels, categories and in some cases individual ad spaces. Depending on the level of priority, commission…

Key platform terms explained

Overview This article explains the key terms used on the platform. It is vital for anyone who wants to manage the platform and understand the reports and analyses offered. Platform, advertisers and partners When we talk about the platform we mean the software you use to manage your online marketing as a whole. It is…

How to use the customer journey patterns report

Getting started Make sure you are logged in to the admin UI and click on ‘analytics’ in the main navigation menu. Proceed to click on ‘customer journey patterns’ in the sub-navigation. What does this report show you? As the name already suggests, the customer journey patterns report allows you to recognize patterns in the customer…

Everything you need to know about basket tracking

Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is basket tracking? Basket tracking is a tracking method which has two objectives: Transmitting more order related data to the platform. Enabling…

How do I implement Google Ads on the platform?

Why implement Google Ads? Implementing Google Ads (also simply called ‘Ads’ in this article) gives you the opportunity to display the traffic and conversions generated via Ads in the reporting tools on the platform. This is particularly interesting for the Analytics tool, because you will be able to relate the traffic and conversions generated via…