Everything you need to know about the UTP
The universal tracking parameter allows you to improve the quality of your tracking. Learn now it works and how you can implement it.
Author: gpo
Working with advertiser registration
Before you start What is advertiser registration? If you activate advertiser registration, advertisers can register for the platform via API. The registered advertisers can be reviewed before they become active advertisers on your platform. Activate advertiser registration Please note that by default, advertiser registration is not activated on your platform. If you want to offer…
Working with ad space registration
Before you start What is ad space registration? Normally, partners can apply to advertisers with an ad space directly after they register it. If you activate ad space registration, you can review newly added ad spaces before partners are able to apply to advertisers. By default, the ad space registration is deactivated. You can change…
Everything you need to know about financial processing
Overview This article explains the process for running your finances though the platform. It covers requirements, rating, validation, partner and advertiser billing and finally, finance as a service, i.e. banking. Requirements Billing mode Every advertiser on your platform has a billing mode, which is defined in the financial settings. The billing mode defines whether and,…
How tracking links are constituted
Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you will also see new possibilities for tracking and its implementation. Wording The…
Platform glossary
Working with the external reference mapping
What is the external reference mapping for? The external reference mapping feature allows you to relate the platform to another system, such as a CRM tool. What you create an external reference, you define that whenever an ad impression or clicked is tracked for an advertiser, partner, ad space or ad media, the platform transmits…
Creating a partner referral program
Overview If you want to recruite affiliate partners for the platform or for specific advertisers, you can create a so called partner referral program. This program allows you to reward existing partners that recruite new partners. The platform offers you an infrastructure for such a program. If you want to use it, all you have…
Managing the modules your partners can use
Overview This article explains how you can define to what modules your partners will have access to in their partner UI. In some cases, you might want to limit the access. For example, when you are not working with voucher codes, you might want to remove this module from the partner UI to avoid confusion.…
Tracking and data privacy
Overview When you implement tracking on the website or app or your advertiser, you will have to provide visitors a data privacy statement. This is because several cookies are used for tracking and in most countries, the usage of cookies requires visitor’s consent. This article provides you with a standard data privacy statement informing the…