Extensions for cookieless tracking with Click IDs Recent browser regulations aim to improve user privacy in the web. While such regulations successfully restrict aggressive data collection, they also can hinder transfer of data being crucial for advertisers to accurately attribute conversions back to their marketing activities. Why is cookieless tracking important? The main focus of…
When a user sees an ad or clicks an ad that is tracked via the Ingenious Platform, the tracking automatically records several data points with the interaction, such as the interaction type, the device, the browser and more. Part of the data points that can be recorded are IDs that reference a specific user interaction…
Congratulations! Most likely you found this article because you decided to enhance your tracking by enabling first-party tracking for one or multiple of your Advertisers. First-party tracking improves your tracking quality by preventing the loss of crucial data caused by ad-blocking technology and browser regulations. Thereby it fosters accurate analysis and allows Advertisers and Partners…
All Tracking Links are HTTPS The secure transmission of data over the network is an important concern, especially when it comes to tracking data. From the beginning, Ingenious supported secure tracking over HTTPS. In the past, the link generation in your platform could decide dynamically if it generates a tracking link with HTTP or HTTPS…
Before you start You can track which products are displayed to customers through ads and which products your customers click.Products are identified by a product ID. Tracking products will allow getting insights about your products, e.g., the popularity of a product. Getting started Product tracking can be done by enhancing tracking URLs with a product…